How is engagement with content measured?
Each asset is automatically enriched by THRON semantic analysis and image recognition with tags that describe the concepts and object present in the asset.
THRON Behavior engine processes several user access parameters including content view duration, content view frequency and recency.
Behavior engine works at concept level so it extracts, among the other values, how much time an user spent on a specific topic, how often he engages with that topic and how recent was his interest towards such topic.
Based on those values it enriches user profile (works also on anonymous users) by adding topic of interest as tags.