Intelligence Dashboard

Let's have a look at THRON Intelligence section, the powerful console to monitor and discover the interests of your contacts according to the content they viewed.

As you can see, the Intelligence console is divided into three sections:

  • Dashboard
  • Analytics
  • Platform

Dashboard

Let's start from "Dashboard". It is a collection of panels showing trends on a specific time range and the comparison with the immediately preceding period, giving you a global view on how your communication strategy is operating. Available panels are:

  • Content views: total number of content views in the selected period (last 7 days or last 30 days) and the trend according to the previous corresponding period (7 days or 30 days)
  • Most viewed content: for each content type you will be able to view the three most viewed content in the selected period (7 days or 30 days). Available information on such content is subject to its existence within the platform and to the access rights of the user watching the Dashboard: this is the reason why some content might appear as "Deleted/insufficient access rights".
  • Contacts: it is the total number of unique contacts who accessed your content in the selected period. By "unique" we mean that each contact (anonymous or not) is counted only one time, regardless the number of visualizations.
  • Mobile device views: it is the total number of visualizations performed by mobile devices in the selected period.
  • Social Channel views: it is the total number of visualizations performed on Social Networks in the selected period. Social networks are those available within the Shareboard of your content (currently Facebook and Twitter).
  • Trending countries: it shows the three countries from which the most views have been performed in the selected period.
  • Context: it shows the three contexts for which the most views have been performed in the selected period. Please not that when a context is not set for a specific sharing, each view on such sharing will correspond to an entry under the "Context not available" classification.
  • Content types:  it shows the three content types for which the most views have been performed in the selected period.

 

Analytics

Analytics section is the "core" of THRON Intelligence. From this console you will be able to collect all the relevant information on your content and their usage.

All data illustrated in this console always refer to the time interval selected at the top of the console. You will be able to set the following time intervals:

  • Last 30 days
  • Last 7 days
  • Last day
  • Custom

Each time you change the time interval you will have to refresh data by hitting the "Filter" button. In the right side of this section you can see the last update of the collected data: it means that visualizations performed after that time are not yet ready to be displayed.

The first relevant information that you find within this section is the total number of visualizations and unique contacts in the selected period, and the relative trend:

Please note that each time you set new filters and hit de "Filter" button, these results will update according to the provided filters. To add filters you just have to identify the data of interest in the charts, select the relative checkbox and hit the "Filter" button. Let's have a closer look at available charts.

The first collection of charts refers to contacts-related data:

  • Views by contacts interests: This chart shows the breakdown of total views according to the interests of contacts, which are the TAGS of the TOPIC class linked to the contacts who performed views in the selected period. Make sure you do not misinterpret these information: the total sum of the percentages shown in this chart does not correspond to 100% of the views, this because each contact performing views in the selected period could be linked to more than one tag present in this list.
  • Views by contacts profile: This chart shows the breakdown of total views according to the profile of contacts, which are the TAGS of the TARGET class linked to the contacts who performed views in the selected period. Make sure you do not misinterpret these information: the total sum of the percentages shown in this chart does not correspond to 100% of the views, this because each contact performing views in the selected period could be linked to more than one tag present in this list.
  • Contact types: This chart illustrates the breakdown of total views in the selected period between anonymous contacts and profiled contacts.
  • Operating system: This chart illustrates the breakdown of total views in the selected period according to the operating system used to access content.
  • Domain: This chart illustrates the breakdown of total views in the selected period according to the domain used to access the content.
  • Context: This chart illustrates the breakdown of total views in the selected period according to the context defined for the specific shares from which contacts accessed your content. Please note that when a context is not set for a specific sharing, this will result in an entry on the "Context not available" for each performed view.
  • Geographic distribution: This chart shows the geographical distribution of the total views in the selected period.

The second collection of charts refers to content-related data:

  • Views by content topic: This chart shows the breakdown of total views according to the topics of content, which are the TAGS of the TOPIC class linked to the content which have been viewed in the selected period. Make sure you do not misinterpret these information: the total sum of the percentages shown in this chart does not correspond to 100% of the views, this because each content could be linked to more than one tag present in this list.
  • Views by content target: This chart shows the breakdown of total views according to the targets of content, which are the TAGS of the TOPIC class linked to the content which have been viewed in the selected period. Make sure you do not misinterpret these information: the total sum of the percentages shown in this chart does not correspond to 100% of the views, this because each content could be linked to more than one tag present in this list.
  • Views by content type: This is the breakdown of total views made on content in the selected period according to their type.
  • Engagement: This is a representation of the content completion ratio, meaning that it illustrates the percentage of content viewed by your contacts.

Filtering and drill-down

As mentioned above, each one of the information presented in the charts can be combined with any other one to filter global data and extract specific sub-sets of information: just select the checkboxes and hit the "Filter" button. Another relevant available feature is drill-down: by clicking on each chart you will be able to increase the level of detail on that specific information, extracting data up to the specific single tag or contact, or even content.

Platform

This console illustrates general information on the platform usage over the last ten months. It is organized according to the following sections:

  • Archive: The total amount of space occupied by original files and the breakdown according to content type.
  • Traffic: The total number of delivered data per month.
  • Contacts: The total number of contacts per month and the relative percentage of active contacts (contacts who accessed at least one content in the 30 days).
  • Devices: The total number of devices per month and the relative percentage of active devices (devices which accessed at least one content in the 30 days).
  • Users: The total number of business and guest users per month.
  • Applications: The total number of installed applications per month.

 

 

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