TARGET and TOPIC classifications

TARGET and TOPIC classifications

As illustrated in this article, there are some basic concepts that constitute users and content classification. THRON comes out-of-the-box with two default classes: TARGET and TOPIC. Each class have some preferences (namely the relationship between class and entities and operating parameters of the engines) which might be configured at will, but in the case of these default classes, they are pre-configured in order to allow optimal classification from the very first moment you start using THRON, facilitating the appropriate use of Content Intelligence. Please note that TARGET and TOPIC class are initially disabled, they need to be enabled by a system administrator.


Two default classes have the following configuration.

Note: Highlighted values are entirely configurable by users; tag assignation threshold can't be lower than 50%.

TARGET

  • Content

    • Relationship: Which users is this content for?
    • Semantic engine: Not applicable.
    • Behavior engine:
      • Time window: Engine will process views of the last 6 months.
      • Tag association: Engine will process content having a view count greater than 10; contacts' tags (TARGET) accounting for 50% or more views will be automatically assigned to content. E.g.: Given a content on a website with 100 views, if at least 50 views have been performed by users having a specific tag, Behavior engine will automatically assign that tag to the content's TARGET class.
      • Tag removal: Engine will remove tags from content when views with such tag account for less than 10% total views. E.g.: Given a content on a website with 100 views, if less than 10 have been performed by users with a specific tag, Behavior engine will automatically remove that specific tag from the content's TARGET class.
  • Contacts

    • Relationship: Which features/characteristics describe this user?
    • Semantic engine: Not applicable.
    • Behavior engine: Not applicable.

TOPIC

  • Content

    • Relationship: What topics is this content about?
    • Semantic engine: When engine recognition reliability is above 60%, tag will automatically be created and assigned.
    • Behavior engine: Not applicable.
  • Contacts

    • Relationship: What is the contact interested in?
    • Semantic engine: Not applicable.
    • Behavior engine:
      • Time window: Engine will process views of the last 6 months.
      • Tag association: Engine will process contacts having more than 10 views on content; content tags (TOPIC) accounting for 50% or more views will be automatically assigned to contacts; E.g.: Suppose that Mr. Green has 100 views on THRON content in the last 6 months. Behavior engine will automatically assign to Mr. Green's TOPIC class those tags which have been encountered at least 50 times.
      • Tag removal: Engine will automatically remove tags from users when content with such tags account for less than 10% total views. E.g.: Suppose that Mr. Green has 100 views on THRON content in the last 6 months. Behavior engine will automatically remove from Mr. Green's TOPIC class those tags which have been encountered less than 10 times.

A summary table is provided:

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