Taxonomy: Classifications and Tags

Taxonomy: Classifications and Tags

In THRON there is a set of elements whose purpose is to ensure a better content and contacts (either THRON users or external contacts) classification, thus leading to a dual result: 


  • A better organization of the information, facilitating content retrieval
  • The optimization of the process of content delivering: if a content is classified properly it will be easier to identify the category of contacts for which it is intended. 


Elements that build content classification are:


  • Class: it is the macro-category used for content classification. Typically it corresponds to the criteria by which you want to categorize your content (e.g. Topic , Target )
  • Relationship: it is the link between the entity (content or contacts) and the classification, it is identified by a specific question which helps to categorize entities within that specific classification. Within the same classification you can have a different relationship according to the entity. E.g.:



Topic Content What topics is this content about?
Topic Contacts What is the contact interested in?



  • Tag: It is the answer to the question identifying the relationship between the entity and the classification. They are organized into "trees" so if a content or a contact is tagged with a "child" tag, it will automatically inherit all the "parent" tags in the tree.


Tags can be created in two ways (each kind of tag will have a different color):


  • Manually, by those users having the proper administrative permission (default orange).
  • Automatically, by the built-in Semantic Engine: a powerful tool that analyzes documents, audio and video content right after their publication, identifying keywords and main topics covered by the content itself (default purple).


Furthermore, we distinguish between:


  • Categorized tags: tags created within the "Settings" section of THRON dashboard (or via web services) by a user with the relative permission, or tags which have been moved from "Not categorized" to "Categorized".
  • Not categorized tags (Misc): tags created by the semantic engine which have never been categorized or tags created within the "edit" section of a content/user. 


Tags can be linked to content/contacts in three ways:


  • by a user with relative permission (from "edit" section of the content/user).
  • by the Semantic engine (during content publishing process).
  • by the Behavior engine (once a week, according to analytics).


Note: Tagging generates a retroactive update of viewing statistics. E.g.: given a platform content with N views, if a new tag is created within its TOPIC class, in the Intelligence section (according to the timing of update of the data), the percentage of views proportional to N views of the content will be displayed.

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